Naseem Al Jurf is an idyllic place that feels just like home. A quiet corner of serenity, surrounded by nature and infused with tranquility, yet seamlessly connected to every aspect of your life. A secluded gem of the UAE that fosters a sense of belonging. A private paradise, enriched with flowing water, lush greenery, and natural light. An oasis of relaxation for all those who step onto its grounds.

This place feels unique. Nature flows and grows all around, history lingers in the air, and tranquility has lived here for centuries. There is a sense of grandeur that comes from making a home in such an exceptional sanctuary. A new way of living in a vibrant coastal oasis that raises the bar for modern luxury.

Decades ago, Al Jurf was a hidden getaway — an oasis where one could escape the fast pace of city life, even if just for a while. Over time, this unique location became a beloved sanctuary, and more than a million trees were planted to make Al Jurf even more enchanting.

Bridging tradition and modernity, this place has now become home to a thriving community of people, flora, and fauna, where nature peacefully coexists with modern life. Those who live here experience true fulfillment and happiness.

Conveniently located between Abu Dhabi and Dubai and stretching across 1.6 km of breathtaking turquoise waters, Al Jurf invites you to live life to its fullest. Unique residential communities, including private marinas, beach clubs, boutique hotels, shops, restaurants, and the world-renowned wellness resort and retreat center — SHA. In short, a one-of-a-kind destination that you can call home.

Cutting through the magnificent landscape, Al Jurf Canal is a man-made waterway that runs through the entire 380-hectare development. It stretches 4.36 km in length, 70 meters in width, and varies in depth from 3 to 5 meters across different sections. This serene waterway adds 8.72 km of waterfront and beaches to the Al Jurf community.

As a key feature of Al Jurf, the canal serves as a value driver, unlocking numerous new possibilities and transforming the community into a vibrant urban center. In doing so, it creates an exceptional living experience.

The Naseem Al Jurf project is designed to surpass modern notions of luxury and to redefine the concept of living, offering a variety of residential options. From luxurious canal-side villas with stunning water views to spacious family homes overlooking lush gardens and elegant modern apartment buildings — every element has been meticulously crafted to ensure an exceptional living experience.